Your mission statement should be a concise and precise description of your brand. It should answer the question, “What does our brand do?” and provide a sense of purpose for your team.
Your brand’s values are the beliefs that guide your team’s decisions and actions. They should be reflective of your brand’s mission and vision and should be something that you can stand behind.
Your brand persona is the fictional character that represents your brand. This character should be relatable and likable and embody your brand’s values.
Your brand story is the narrative that tells the tale of your brand. It should be compelling and engaging and highlight your brand’s unique selling points.
Your brand voice is how your brand communicates with the world. It should be consistent across all channels and reflect your brand’s personality.